The firm is collaborating with Javier Fernández from Valencia, of the Bombai group, on the summer jingle.
Agrado Sun Care presents «"You Really Know Your Own Business"», A fresh, fun, and emotional campaign that directly appeals to consumers who enjoy summer responsibly, without sacrificing style or skincare. The brand has also collaborated with... Javier Fernández, singer of the Valencian group Bombay, who has just released her latest album and lends her voice to the campaign jingle.
«You Do Know»"It's not just a slogan, «It’s a statement of principles. It’s a nod to those who already do things right, and in their own way: they protect themselves from the sun, take care of their skin, think about the environment, and enjoy themselves in their own way. Without posing. Without drama. With freedom,» says the company’s Marketing Director, Susana Orts.
Three capsules, a thousand ways to experience summer
The campaign unfolds through three audiovisual capsules that, with humor and everyday situations, show different ways to enjoy summer responsibly.
Fountain: Direct Marketing
