Agrado, the cosmetics brand from the Valencian group Romar Global Care, expands its range of bath gels with a focus on the gourmand trend and in its most iconic format known as “flask”.
The brand introduces four references (Lychee, Choco & Toffee, Milk and Honey, and Marshmallow), developed to offer a sensory and wellness experience in every shower, with aromas inspired by exotic notes.
Presented in 750 ml format, their formulas contain up to 96–97% of naturally derived ingredients, vegan formula and 100% recyclable packaging, with which the gels reflect the brand's commitment to cosmetics that are increasingly respectful of the environment.
Sustainability criteria have precisely shaped the most recent innovations of the same brand, as reported in 2026 Report on Innovation in Home & Personal Care. Thus, in hair care, the collection ' Agrado Hair Lovers ’' constitutes a proposal not only based on new products and a renewed image, but also on a container with a 50% recycled PET.
In another category of personal care, that of Deodorants, 'Agrado' emphasized sustainable packaging and in the use of compensated gas in aerosols, while in roll-ons the use of plastic (around 4%) in their packaging has been reduced to a minimum.
Fountain: Alimarket
