The Romar Global Care brand is revamping its catalog and incorporating more sustainable packaging.
Agrado, a Valencian brand that belongs to Romar Global Care, is committed to innovation in the hair category with its collection Hair Lovers. In this way, the signature thus adding 36 references to its catalogue with new look and feeland incorporating packaging with a 50% recycled PET.
The new hair range includes the latest Hyaluronic Fiber Filler, Curly (Curly Method) and Anti-Dandruff 2 in 1. In total, ten new references that adapt to every hair type and need.
The references respond to the most current consumer demands: the Hyaluronic Fiber Filler range, designed for dehydrated or dull hair; the Curly range, created for curls and waves suitable for the Method Curly; and an effective 2-in-1 anti-dandruff formulated for daily use.
Under the Agrado Hair Lovers brand, the firm wants to strengthen its presence on the shelves, renewing its image and relaunching its best seller like the Keratin range. The renewal marks the beginning of a new stage In this line, the product is consolidated as Agrado Cosmetic's most complete hair care offering. With high-quality formulas—vegetable proteins, nourishing oils, and natural antioxidants—each product is designed to hydrate, strengthen, and protect hair with visible results.
Fountain: Inforetail
