Agrado Sun Care launches an ode to summer without drama, to those small decisions that make a difference... and to those who make them with style and composure.
That's how clear it is Agrado Sun Care in its new campaign: fresh, fun and emotional, which appeals directly to that consumer who enjoys summer with a head, without giving up style, care.
«You Do Know« It is not just a slogan"It's a declaration of principles. It's a nod to those who already do things well, and in their own way: they protect themselves from the sun, take care of their skin, think about their environment, and enjoy things in their own way. Without posturing. Without drama. With freedom," he notes. the company's Marketing Director, Susana Orts.
Six capsules, a thousand ways to live the summer
The campaign comes to life through six audiovisual capsules that portray everyday and memorable scenes from the summer of always and the modern summer, with a certain dose of comedy, all with a original soundtrack adapted to each situation, created specifically to reinforce the tone of each story and the brand identity.
- A “CEO of Sombrilla” She takes her work to the beach… but she doesn't get stressed: while she applies her sunscreen and looks at the sea, a drinking bird press the keyboard for her. Job done. Clear mind.
- A girl does yoga on the shore, interrupts the noise of others with just a glance, and returns to her flow. A capsule with a chill soul and a lot of power.
- Two friends believe they have brought the last one Solar Facial Mist…until one pulls another out of the bag. Because summer is for sharing, but the sun… better if it's yours alone.
- A boy prepares to play paddleball as if he were going to a world championship. Sunscreen, sunglasses, battle music. Summer is your court.
- A father tries to put sunscreen on his child… but ends up giving in and buying him ice cream. What he doesn't know is that the little boy had already planned everything. Because here, Even the little ones... also know.
- And an adult woman, lying down with a retro umbrella and a magazine in her hand, protects herself from the sun, smiling as she reads: “You really know”. Perfect ending, relaxed tone, elegant music.
Each capsule has its own voice, rhythm and atmosphere, but they all close with that wink that sums it all up: “You really know.”
Creativity with its own stamp: an in-house 100% campaign
One of the great differential values of this campaign is that the whole concept was developed internally by the Communications and Marketing team at Agrado. From the creation of the slogan, the scripts and the development of the capsules, to the selection of the visual tone, the editing and the original music that accompanies each story.
A campaign conceived from within, with closeness, intention, and a lot of personality.
The result: an honest, relevant proposal that connects with the real consumer.
Skin, environment, and wallet: Agrado's triple bet
Beyond storytelling, the campaign champions the essentials: sun protection that's "affordable, effective, and sustainable because protecting yourself from the sun shouldn't be complicated or expensive," Orts points out.
With formulas adapted to each need, pleasant textures and honest prices, Agrado Sun Care It's positioned as the summer solar ally. Real, close, practical.
"You know what you're doing": sun protection with attitude
Agrado has created a campaign that doesn't need to shout to connect. It inspires without forcing it. It speaks the same language as its audience: people who know how to enjoy themselves without neglecting what matters.
Because when you choose well—for your skin, your environment, and your wallet—there's no need to explain it.
It shows.
You do know.
Fountain: Inforetail
