Butler, a brand specialized in home care and cleaning products belonging to Romar Global Care, has been recognized with the 2025 Home Trophy. Specifically, the line Sensory Collection has earned this award, granted following a market study that evaluates its impact on innovation and consumer satisfaction. This accolade recognizes products that transform the home experience through innovative technologies and a commitment to sustainability.
In this sense, the Sensory Collection range has recorded high scores on attributes such as fragrance, effectiveness, ease of use, and value for money, being valued as a complete and sustainable line that covers all market needs. Furthermore, consumer purchase intentions are notable, placing this line among the highest preference among products in its category.
Romar Global Care states that "this recognition underscores the Sensory Collection's ability to offer more than just textile care. Designed with Actimood technology, this line positively influences users' emotional well-being through the power of scent, making it a unique option on the market."
In particular, Market research highlights its long-lasting fragrance, highlighting its ability to maintain freshness in garments; its emotional benefits, as more than 70% of consumers claim to notice a positive influence on their mood; their value for money, recognized as one of the best in its category; and the brand commitment to sustainabilityThe use of essential oils and biodegradable microcapsules has significantly boosted the product's value.
Fountain: Inforetail
