{"id":1396,"date":"2025-09-03T17:06:58","date_gmt":"2025-09-03T17:06:58","guid":{"rendered":"https:\/\/brandcenter.romarglobalcare.com\/?p=1396"},"modified":"2026-02-02T19:42:08","modified_gmt":"2026-02-02T19:42:08","slug":"agrado-sun-care-convierte-el-protector-solar-en-una-actitud-con-tu-si-que-sabes","status":"publish","type":"post","link":"https:\/\/brandcenter.romarglobalcare.com\/en\/agrado-sun-care-convierte-el-protector-solar-en-una-actitud-con-tu-si-que-sabes\/","title":{"rendered":"Agrado Sun Care turns sunscreen into an attitude with \u201cYou Know What You Do\u201d"},"content":{"rendered":"<p>Agrado Sun Care launches an ode to summer without drama, to those small decisions that make a difference... and to those who make them with style and composure.<\/p>\n<p>That&#039;s how clear it is\u00a0<strong>Agrado Sun Care<\/strong>\u00a0in its new campaign: fresh, fun and emotional, which appeals directly to that consumer who enjoys <a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/publicaciones\/diez-claves-desconectar-movil-verano\" target=\"_blank\" rel=\"noreferrer noopener\">summer<\/a> with a head, without giving up style, care.<\/p>\n<p><a href=\"https:\/\/agradocosmetic.com\/agrado-sun-care\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00ab<strong>You Do Know<\/strong>\u00ab<\/a> It is not just a\u00a0<strong>slogan<\/strong>&quot;It&#039;s a declaration of principles. It&#039;s a nod to those who already do things well, and in their own way: they protect themselves from the sun, take care of their skin, think about their environment, and enjoy things in their own way. Without posturing. Without drama. With freedom,&quot; he notes. <strong>the company&#039;s Marketing Director, Susana Orts.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"seis-capsulas-mil-formas-de-vivir-el-verano\" class=\"ez-toc-section\"><\/span>Six capsules, a thousand ways to live the summer<\/h2>\n<p>The campaign comes to life through\u00a0<strong>six audiovisual capsules<\/strong>\u00a0that portray everyday and memorable scenes from the summer of always and the modern summer, with a certain dose of comedy, all with a\u00a0<strong>original soundtrack adapted to each situation<\/strong>, created specifically to reinforce the tone of each story and the brand identity.<\/p>\n<ul class=\"wp-block-list\">\n<li>A\u00a0<strong>\u201cCEO of Sombrilla\u201d<\/strong>\u00a0She takes her work to the beach\u2026 but she doesn&#039;t get stressed: while she applies her sunscreen and looks at the sea, a\u00a0<strong>drinking bird<\/strong>\u00a0press the keyboard for her. Job done. Clear mind.<\/li>\n<li>A girl does yoga on the shore, interrupts the noise of others with just a glance, and returns to her flow. A capsule with a chill soul and a lot of power.<\/li>\n<li>Two friends believe they have brought the last one\u00a0<strong>Solar Facial Mist<\/strong>\u2026until one pulls another out of the bag. Because summer is for sharing, but the sun\u2026 better if it&#039;s yours alone.<\/li>\n<li>A boy prepares to play paddleball as if he were going to a world championship. Sunscreen, sunglasses, battle music.\u00a0<strong>Summer is your court.<\/strong><\/li>\n<li>A father tries to put sunscreen on his child\u2026 but ends up giving in and buying him ice cream. What he doesn&#039;t know is that the little boy had already planned everything. Because here,\u00a0<strong>Even the little ones... also know<\/strong>.<\/li>\n<li>And an adult woman, lying down with a retro umbrella and a magazine in her hand, protects herself from the sun, smiling as she reads:\u00a0<strong>\u201cYou really know\u201d<\/strong>. Perfect ending, relaxed tone, elegant music.<\/li>\n<\/ul>\n<p>Each capsule has its own voice, rhythm and atmosphere, but they all close with that wink that sums it all up: <strong>\u201cYou really know.\u201d<\/strong><\/p>\n<h2 class=\"wp-block-heading\">Creativity with its own stamp: an in-house 100% campaign<\/h2>\n<p>One of the great differential values of this campaign is that\u00a0<strong>the whole concept was developed internally<\/strong>\u00a0by the Communications and Marketing team at Agrado. From the\u00a0<strong>creation of the slogan<\/strong>, the scripts and the development of the capsules, to the selection of the visual tone, the editing and the original music that accompanies each story.<\/p>\n<p>A campaign conceived from within, with closeness, intention, and a lot of personality.<br \/>\nThe result: an honest, relevant proposal that connects with the real consumer.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"la-piel-el-entorno-y-el-bolsillo-la-triple-apuesta-de-agrado\" class=\"ez-toc-section\"><\/span>Skin, environment, and wallet: Agrado&#039;s triple bet<\/h2>\n<p>Beyond storytelling, the campaign champions the essentials: sun protection that&#039;s &quot;affordable, effective, and sustainable because protecting yourself from the sun shouldn&#039;t be complicated or expensive,&quot; Orts points out.<\/p>\n<p>With formulas adapted to each need, pleasant textures and honest prices,\u00a0<strong>Agrado Sun Care<\/strong>\u00a0It&#039;s positioned as the summer solar ally. Real, close, practical.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"%c2%abtu-si-que-sabes%c2%bb-proteccion-solar-con-actitud\" class=\"ez-toc-section\"><\/span>&quot;You know what you&#039;re doing&quot;: sun protection with attitude<\/h2>\n<p>Agrado has created a campaign that doesn&#039;t need to shout to connect. It inspires without forcing it. It speaks the same language as its audience: people who know how to enjoy themselves without neglecting what matters.<\/p>\n<p>Because when you choose well\u2014for your skin, your environment, and your wallet\u2014there&#039;s no need to explain it.<br \/>\n<strong>It shows.<\/strong><br \/>\n<strong>You do know.<\/strong><\/p>\n<p>Fountain: <a href=\"https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/agrado-sun-care-protector-solar-tu-si-que-sabes\">Inforetail<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Agrado Sun Care lanza una oda al verano sin dramas, a esas peque\u00f1as decisiones que marcan la diferencia\u2026 Y a quienes las toman con estilo y cabeza. As\u00ed de claro lo tiene\u00a0Agrado Sun Care\u00a0en su nueva campa\u00f1a: fresca, divertida y emocional, que apela directamente a ese consumidor que disfruta del verano con cabeza, sin renunciar [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/posts\/1396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/comments?post=1396"}],"version-history":[{"count":1,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/posts\/1396\/revisions"}],"predecessor-version":[{"id":1398,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/posts\/1396\/revisions\/1398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/media\/1397"}],"wp:attachment":[{"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/media?parent=1396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/categories?post=1396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/tags?post=1396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}