{"id":1536,"date":"2026-06-30T15:04:23","date_gmt":"2026-06-30T15:04:23","guid":{"rendered":"https:\/\/brandcenter.romarglobalcare.com\/?p=1536"},"modified":"2026-06-30T15:04:30","modified_gmt":"2026-06-30T15:04:30","slug":"romar-global-care-renueva-la-imagen-de-amalfi","status":"publish","type":"post","link":"https:\/\/brandcenter.romarglobalcare.com\/en\/romar-global-care-renueva-la-imagen-de-amalfi\/","title":{"rendered":"Romar Global Care renews the image of Amalfi"},"content":{"rendered":"<p class=\"pdq2pgselectionanchorcontainer\"><em><strong><span class=\"bold\">Romar Global Care has revamped the image and part of the catalog of Amalfi.<\/span>, its personal care and hygiene brand, with the aim of strengthening its positioning and expanding its presence in strategic markets and channels. <\/strong><\/em><\/p>\n<p class=\"pdq2pgselectionanchorcontainer\">The company explained that this update is part of the development strategy of a brand with more than 40 years of history and presence in various international markets.<\/p>\n<p>\u201cAmalfi is evolving to continue growing alongside our clients and consumers. This new phase reflects our commitment to offering a more modern, distinctive brand, prepared to respond to new market dynamics, while maintaining the essence, trust, and accessibility that have always defined it,\u201d stated Romar Global Care.<\/p>\n<p data-start=\"1853\" data-end=\"2067\" data-is-last-node=\"\" data-is-only-node=\"\">According to the company, Amalfi maintains a prominent position in the multi-price channel in Iberia, while a significant part of its activity is concentrated in international markets, especially in Africa and the Middle East.<\/p>\n<p>The renewal is structured under the <span class=\"bold\">&#039;Mediterranean Roots&#039; concept\u2018<\/span>, With this, the brand seeks to reinforce its connection with the Mediterranean lifestyle and transfer these values to its personal care offering.<\/p>\n<p data-start=\"850\" data-end=\"1147\">The update includes a <span class=\"bold\">new packaging design and various measures aimed at reducing the use of materials<\/span>. Specifically, the new bottles reduce plastic use by 171 TP3T and the caps by 341 TP3T. Furthermore, the containers incorporate 501 TP3T of recycled plastic and are fully recyclable.<\/p>\n<p data-start=\"1149\" data-end=\"1479\">Amalfi maintains its presence in <span class=\"bold\">Categories such as body hygiene, hair care, hydration, facial care, deodorants, oral hygiene and perfumery<\/span>. The company notes that the new identity incorporates fragrances and elements inspired by the Mediterranean environment, which become part of the brand&#039;s image and proposition.<\/p>\n<p data-start=\"1481\" data-end=\"1851\">With this renewal, the company seeks to strengthen Amalfi&#039;s role within its brand portfolio and continue to drive its growth both in the domestic market and in the international markets where it operates.<\/p>\n<p data-start=\"1481\" data-end=\"1851\">Fountain: <a href=\"https:\/\/www.revistainforetail.com\/\/noticiadet\/romar-global-care-renueva-la-imagen-de-amalfi\/5ac00f486a8a5bc6e0d9d75880132276\">Inforetail<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Romar Global Care ha renovado la imagen y parte del cat\u00e1logo de Amalfi, su marca de cuidado personal e higiene, con el objetivo de reforzar su posicionamiento y ampliar su presencia en mercados y canales estrat\u00e9gicos. La compa\u00f1\u00eda ha explicado que esta actualizaci\u00f3n forma parte de la estrategia de desarrollo de una marca con m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/posts\/1536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/comments?post=1536"}],"version-history":[{"count":2,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/posts\/1536\/revisions"}],"predecessor-version":[{"id":1540,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/posts\/1536\/revisions\/1540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/media\/1538"}],"wp:attachment":[{"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/media?parent=1536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/categories?post=1536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcenter.romarglobalcare.com\/en\/wp-json\/wp\/v2\/tags?post=1536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}