Butler innovates in clothing care
Mayordomo, marca de Quimi Romar, presenta su nueva gama de Perfumadores & Suavizantes para la ropa 4 en 1, una propuesta innovadora en la experiencia del lavado al combinar fragancia intensa, suavidad, neutralización de olores y facilidad de planchado en un solo producto. De este modo, los nuevos perfumadores y suavizantes de Mayordomo han sido desarrollados para ofrecer […]
Agrado expands its Sun Care line with three new products
Agrado Cosmetic, la marca de Romar Global Care, amplía su gama de protección solar Agrado Sun Care con el lanzamiento de tres nuevos productos dirigidos al público infantil, el segmento deportivo y el cuidado facial. Las novedades incluyen el Roll On Kids SPF50, la CC Cream Facial SPF50+ y la crema facial Sport de tacto seco SPF50, que […]
Agrado incorporates the gourmand trend into its bath gels
Agrado, la marca de cosmética del grupo valenciano Romar Global Care, amplía su gama de geles de baño con el foco puesto en la tendencia gourmand y en su formato más icónico conocido como “petaca”. La marca introduce cuatro referencias (Lychee, Choco & Toffee, Leche y Miel, y Marshmallow), desarrolladas para ofrecer una experiencia sensorial y de bienestar en […]
Romar buys British company Purity Global
El fabricante de productos de perfumería y limpieza se refuerza en lavavajillas y extienda su apuesta internacional también a México e Italia. Romar Global Care, fabricante de productos de perfumería y limpieza, ha adquirido una participación mayoritaria en la empresa británica Purity Global, especializada en productos para lavavajillas automáticos y cuidado específico de la ropa. […]
Agrado relaunches its Hair Lovers range
Romar Global Care's brand Agrado has revamped its catalog and introduced more sustainable packaging. Agrado, a Valencian brand belonging to Romar Global Care, is committed to innovation in the hair care category with its Hair Lovers collection. This brings the total number of products in the brand's catalog to 36, all featuring a new look and feel and incorporating more sustainable packaging.
Agrado Sun Care turns sunscreen into an attitude with “You Know What You Do”
Agrado Sun Care launches an ode to drama-free summer, to those small decisions that make all the difference… and to those who make them with style and common sense. Agrado Sun Care's new campaign is clear on this point: fresh, fun, and emotional, appealing directly to the consumer who enjoys summer sensibly, without sacrificing […]
Romar Global Care eliminates more than 100 tons of plastic per year.
The company has reduced CO2 emissions by more than 114,000 tons since 2015 and is making progress in recyclable packaging. Romar Global Care has eliminated more than 100 tons of plastic annually and reduced its carbon dioxide (CO2) equivalent emissions by more than 114,000 tons since 2015, as highlighted by its director of […]
Agrado receives the award for the most innovative aerosol of the year for its facial mist from AEDA.
The Valencian company Agrado Sun Care has been awarded the “Most Innovative Aerosol of the Year” prize by the Spanish Aerosol Association (AEDA) at the AEDA Forum 2025, the leading event for the aerosol sector in Spain. This new recognition consolidates Agrado Sun Care's leadership in the aerosol sunscreen category, highlighting its commitment […]
Agrado Cosmetic brings sustainability to its new range of deodorants
Agrado Cosmetic, a personal care brand owned by the Romar Global Care Group, has launched a line of antiperspirant deodorants with balanced gas. This is an innovation for the company, which, although already present in this personal care category, has developed for the first time products that are "transparent and have balanced gas," according to company representatives. They explain that this last point is key to sustainability, as […]
Romar Global Care appoints Ana Torrens as its new R&D director.
Romar Global Care, a business group specializing in the manufacture of cosmetics, hygiene, personal care, and home care products, has announced the appointment of Ana Torrens as its new Director of Research and Development (R&D). With this appointment, the company “reinforces its commitment to innovation, technical excellence, and sustainable development in its strategy […]