Romar Global Care launches new products from Agrado
Agrado, a Romar Global Care brand, is innovating with its new Hair & Body Mist, two perfumed sprays for body and hair. These long-lasting, trendy sprays are available in Vanilla and Seduction fragrances and come in a convenient format.
Skin Positive by Agrado expands its facial range with Oat Water
Skin Positive by Agrado expands its facial care range with the launch of Oat Water, a new face and body mist designed to provide hydration, softness, and comfort to the skin. This addition joins other products from the brand such as Hyaluronic 8X 4D + Ceramides, Vitamin C D-Lighted, and Niacinamide […]
Romar Global Care launches new floor cleaners under the Destello brand
Romar Global Care has expanded its Destello brand cleaning product range with the launch of a new line of concentrated floor cleaners, developed to strengthen its offering in the home care segment. The new floor cleaners are sold in one-liter bottles and feature a concentrated formula that allows for […]
Agrado Sun Care turns sunscreen into a symbol of attitude with "You Know What You're Doing"«
The company is collaborating with Javier Fernández, from the Bombai group in Valencia, on the summer jingle. Agrado Sun Care presents "You Know What You're Doing," a fresh, fun, and emotional campaign that directly appeals to consumers who enjoy summer responsibly, without sacrificing style or skincare. Furthermore, the brand […]
Romar Global Care renews the image of Amalfi
Romar Global Care has revamped the image and part of the product catalog for Amalfi, its personal care and hygiene brand, with the aim of strengthening its positioning and expanding its presence in strategic markets and channels. The company explained that this update is part of a brand development strategy with more […]
Butler innovates in clothing care
Mayordomo, a brand by Quimi Romar, presents its new range of 4-in-1 Laundry Perfumes & Softeners, an innovative approach to the laundry experience that combines intense fragrance, softness, odor neutralization, and easy ironing in a single product. Thus, the new Mayordomo perfumes and softeners have been developed to offer […]
Agrado expands its Sun Care line with three new products
Agrado Cosmetic, the Romar Global Care brand, is expanding its Agrado Sun Care sun protection range with the launch of three new products aimed at children, athletes, and facial care. The new products include the Roll On Kids SPF50, the CC Cream Facial SPF50+, and the Sport Dry Touch Facial Cream SPF50, which […]
Agrado incorporates the gourmand trend into its bath gels
Agrado, the cosmetics brand of the Valencian group Romar Global Care, is expanding its range of shower gels with a focus on the gourmand trend and its most iconic format, known as the "flask." The brand is introducing four new varieties (Lychee, Choco & Toffee, Milk & Honey, and Marshmallow), developed to offer a sensory and wellness experience in […]
Romar buys British company Purity Global
The perfume and cleaning products manufacturer strengthens its position in the dishwasher market and extends its international expansion to Mexico and Italy. Romar Global Care, a manufacturer of perfume and cleaning products, has acquired a majority stake in the British company Purity Global, which specializes in products for automatic dishwashers and specific laundry care. […]
Agrado relaunches its Hair Lovers range
Romar Global Care's brand Agrado has revamped its catalog and introduced more sustainable packaging. Agrado, a Valencian brand belonging to Romar Global Care, is committed to innovation in the hair care category with its Hair Lovers collection. This brings the total number of products in the brand's catalog to 36, all featuring a new look and feel and incorporating more sustainable packaging.